Beauty Salon Customer Gifts For Advertising
Thu, 18 Feb 2010 18:23:32 +0000

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According to Advertising Age, the Spanish government is attempting to prevent eating disorders by banning certain beauty-focused ads before 10 p.m. The law has passed Spain’s lower chamber of parliament, and could likely be ratified by the upper chamber “within weeks.” It would limit commercials for “diet products, some beauty treatments and plastic surgery.”
Spain has been at the forefront of this issue, teaming with retailers Zara and Mango in 2007 to require that store mannequins be at least a “U.S. size 6,” according to Advertising Age. Madrid was also “the first city to ban ultra-thin models from its fashion week runways.”
The ban coincides with what appears to be a burgeoning trend in the fashion industry: more realistic images of women. This week, Germany’s best-selling women’s magazine, Brigitte, released its second issue featuring regular women instead of professional models. Both issues “have sold out on most newsstands,” Susanne Gundlach, Brigitte’s online fashion editor, told the Edmonton Journal.
The success of Brigitte’s tactic came as little surprise. Editors, including Gundlach, learned through research that readers were tired of seeing stick-thin models in the magazine’s pages. "Our readers have been complaining in recent years that they love the magazine, but they don't find themselves any more in the fashion pages," Gundlach said, according to the Edmonton Journal.
More proof of consumers’ weariness with the fashion industry’s perpetuation of so-called perfection was seen on The New York Times’ On the Runway blog last week. Below Cathy Horyn’s post on Golden Globes fashion, which quoted a stylist as calling actress Christina Hendricks “a big girl” and featured a distortedly large image of her, readers quickly posted disagreeable comments. The photo was promptly corrected by The Times and called an inadvertent error. The reference to “big girl” remained, however.


